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The Morning Show - With Jill Riley

MNspin makes Minnesota music widely available through the power of the library

Creeping Charlie performing at First Avenue's Best New Bands of 2022 at the First Avenue mainroom in Minneapolis on Friday, January 20, 2023. The Minnesota music scene thrives on the output of artists from within the state.
Creeping Charlie performing at First Avenue's Best New Bands of 2022 at the First Avenue mainroom in Minneapolis on Friday, January 20, 2023. The Minnesota music scene thrives on the output of artists from within the state.Darin Kamnetz for MPR
  Play Now [7:50]

by Jill Riley

April 12, 2023

We know that Minnesota has a long-storied history of great music, and this state has produced some pretty big names who at one time, let's not forget, were the up and comers, and then went on to international stardom. Yes, there's Bob Dylan and Prince and Soul Asylum. And Lizzo, who — not born here — but spent the beginning of her career right here in Minnesota.

With every year, every scene, each region of the state, Minnesota continues to be fertile ground for great music. And we know that here at The Current; it's why we say, "Great music lives here." But there are so many different ways to connect with the Minnesota music community; communities within the Minnesota music scene connect with each other and with music fans in a variety of ways: there's the old-school radio, the internet, and in-person events at various venues around the state.

But how about the library? I know you're thinking books, right? But you can think so much bigger and so much more when it comes to the library, because I've got something to tell you about here that's a combo of the internet and the library and the music scene. There's this ongoing project and collection of Minnesota music from the Hennepin County Library called MNspin. And it just happens to be asking for some local music submissions at this time. So we wanted to take a few minutes to tell you all about it.

 I connected with two librarians and coordinators of MNspin, Ehsan Alam and Jeff Radford. Listen to our interview using the audio player above, and read a transcript below.

MNspin artwork
MNspin is a free music streaming and download service from Hennepin County Library and paid for by the Friends of the Library, with access to curated albums by all-Minnesota artists.
courtesy Hennepin County Library

Interview Transcript

Edited for time and clarity.

Jill Riley: Welcome to The Current’s Morning Show.

Jeff Radford: Jill, thanks for having us on.

Jill Riley: When it comes to MNspin. I wonder if you could just start by — you know, for anyone who hasn't heard of this ongoing project — telling us what it is. 

Jeff Radford: MNspin is a streaming and download service brought you by Hennepin County Library, paid for by the Friends of the Library. Now what's really cool about what we do is we're an all-Minnesota streaming service, so we relate to artists all over Minnesota, ask them to submit to our curator team, that music is evaluated by this team. And if artists are accepted, we pay them $200 for a two-year contract, and they get to keep all the rights.

Jill Riley: That's a big part of it. Like the whole curation part of it, I find to be a cool thing. And you've got a whole panel of people who do this. Ehsan Alam, I wonder if you could tell me about kind of the curation team. How does that part fit in?

Ehsan Alam: Well, we get many experts from across the music community in Minnesota to come in. We usually have community curators, and then we usually have a few staff curators as well from within our organization. And each song is listened to and evaluated by two curators, and they give it scoring, and we have to kind of triangulate that at the end. We try to get about 100 in at the end.

Jeff Radford: When you talk about your curators and you know, they're listening to the music, evaluating scoring, what are some things that you're listening for? Is there kind of a checklist of you know, this is what we want to have as part of a collection? Here are some things that we want to make sure that we're checking off the list?

Ehsan Alam: Well, a lot of that is the discretion of the curator, because we rely on their expertise. But there are things that we are looking for. Minnesota has a really rich tapestry of a music community; we want to represent the established traditions of rock and roll and R&B and hip hop, but we also are looking for everything that our state produces, and we want to give kind of fair visibility to all of that.

Jill Riley: To think outside of the Twin Cities, there are great scenes all over the state: in Duluth and Winona and Rochester, and to really kind of represent what's happening in the state as a whole.

Jeff Radford: Exactly, Jill. A lot of our outreach is going into all corners of Minnesota as we strive to get more artists and more genres of music from those areas and incorporate it into MNspin every year.

Mid West Music Fest 2022
Durry performing at Mid West Music Fest in Winona, Minn., in April 2022.
Darin Kamnetz for MPR

Jill Riley: How long has MNspin been a thing? Like, where did that seed get planted? When did that seed get planted? Where did the idea come up, music at the library?

Jeff Radford: Well, I've been a music librarian at the downtown library for about 20 years, so I've known a lot of artists over the years. And when streaming came in, we'd be talking to these artists and the money they were making compared to CDs was really, you know, falling off the charts; it was sad. Also, we wanted a way to connect the library to some of the really cool music in Minnesota and our patrons to some really cool music. So we started just thinking about how to do it. We found a vendor who actually does what we needed them to do: connect the library to a website that we could put music up on. One thing led to another, we formed a team over the years — seven years now! Every year, we take it to the next level, and we have over 500 albums and well over 450 artists on MNspin now.

Jill Riley: We're talking about MNspin. So what this is, it's a collection of streaming music, part of the Hennepin County Library, streaming Minnesota artists, and like you just mentioned, over 500 albums of diverse Minnesota music in many genres. Now when it comes to musicians submitting music, what are some of the parameters there? What should Minnesota musicians know about submitting music?

Ehsan Alam: One of our criteria is that we ask that it have been created in the last five years. Other than that, really, there aren't a lot of stipulations. So established acts, up and coming, unknown, if you're just making music in your basement, we wouldn't turn that away. 

Jeff Radford: We do prefer tracks that are mastered.

Ehsan Alam: True.

Jill Riley: Because you want it to sound good.

Jeff Radford: Exactly.

Jill Riley: You want people to have a good experience when they go to the website to check out all of this streaming music. And so right now is the new submission period, and you've got a hard deadline on that, right?

Jeff Radford: April 17, right, right.

Jill Riley: If you're listening, and you know somebody who may be interested in submitting some music, where can people go to actually do the submission of music?

Jeff Radford: Going to the library webpage at hclib.org, and just typing MNspin into the box. Once you get to that page, you'll see a banner you can click on to submit. And there's a form for the artist to fill out, as well as a link to submit one track, which will go to our curator team.

Annie Mack performs at The Current's 14th Birthday Party
Minnesota artist Annie Mack, with guitarist Jon Herchert, performing at First Avenue in Minneapolis on Saturday, Jan. 19, 2019.
Nate Ryan | MPR

Jill Riley: We've been talking about MNspin here on The Current's Morning Show, this ongoing project and collection of Minnesota music from the Hennepin County Library. I'm talking with a couple of librarians, the coordinators of MNspin, Ehsan Alam and Jeff Radford. Do I have to have a library card to check out the music? Or can I just go to a website and start enjoying?

Ehsan Alam: You don't need a library card. You know, you could be anywhere in the world and stream this.

Jeff Radford: One caveat, though: You do need, if you want to download, you do have to have a card to download.

Jill Riley: OK, so anybody can stream, no matter where you are — you can be outside of Hennepin County — but if you want to do the downloading, then you got to take it to that next level. OK, very good to know. MNspin, so you can follow along on social media, it's the submission time for Minnesota artists to submit their music. The folks that are on this panel of curators, and I noticed some familiar names, you know, people who have written about music people who are authors, people who have DJ nights: Local music writer and author Andrea Swensson; our very own Jessica Paxton, the new afternoon drive host here on The Current; just a variety of names who put together and help curate this list.

Jeff Radford: Right, and we value diversity on our panel as well.

Jill Riley: Jeff and Ehsan, I appreciate you checking in. Any final thoughts before before I let you go?

Jeff Radford: Well, artists have till the 17th to submit so please, go to our page and submit your track and fill out the form, and good luck!

Jill Riley: Thank you so much for the work that you're doing for the Minnesota music community. I think it's important to have a diverse number of places to go to find that music. Well, thank you for checking in with The Current. Again, librarians and coordinators of MNspin, Ehsan Alam and Jeff Radford. You take care and thank you very much. 

Ehsan Alam: Thank you, thanks for having us.

Jeff Radford: Thank you, Jill.

Jill Riley: All right, you are listening to The Current.

MNspin artwork
MNspin is a free music streaming and download service from Hennepin County Library and paid for by the Friends of the Library, with access to curated albums by all-Minnesota artists.
courtesy Hennepin County Library

MNspin - Hennepin County Library

Clean Water Land & Legacy Amendment
This activity is made possible in part by the Minnesota Legacy Amendment’s Arts & Cultural Heritage Fund.