Murs has announced that on Sept. 28, he will live-stream an attempt to break the Guinness World Record for longest freestyle rap. The record is currently held by Arkansas rapper Romane Armand, who freestyled for just over 24 hours. "People can go to bed, wake up and make sure I’m still rapping," says Murs — who admits, "the more I talk about this now, the more I think about 'what did I get myself into.'" In the meantime, Murs plays First Ave on Friday night.

Everyone's obsessed with Pokemon Go

Wiz Khalifa, John Mayer — even Soulja Boy and the Backstreet Boys, musicians (and label staffers, and DJs) are as obsessed with Pokemon Go as everyone else right now. (Billboard)

El-P has declared Scotland's Kip Cozy the winner of his Pokemon Go rap remix contest. The rap in question was posted to Instagram by way of apology to Pokemon Go players who were offended by a series of mocking tweets posted by the Run the Jewels star. (Pitchfork)

[soundcloud url="https://api.soundcloud.com/tracks/273103581" params="auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true" width="100%" height="450" iframe="true" /]

Jack White stands up for gender equity

Jack White has joined Nashville's newly-formed Council on Gender Equity. Speaking alongside the city's mayor on Wednesday, White said, "government, business, and the arts should all work toward the same goal of discouraging sexism, mistreatment, and unfair wages of people who do not wish to label their own personal gender or sexual preference." (Consequence of Sound)

Remembering Steven Young

Steven Young, of M/A/R/R/S and Colourbox, has died of undisclosed causes. M/A/R/R/S won a Grammy for their hit single "Pump Up the Volume" in 1989. (Pitchfork)

Ryan Adams sees "No Ryan Adams" sign

Ryan Adams was amused this past weekend in Minneapolis when the singer-songwriter, in town to play the Basilica Block Party, saw a sign in the window of HiFi Records: "NO RYAN ADAMS ADMITTANCE unless he's in a good mood." Adams laughed about the sign with fans and told them he took a picture of it. (Bring Me The News)

Kim Gordon stars in Carrie Brownstein film

Kim Gordon stars in a new short film by Carrie Brownstein. The Realest Real, a "humorous exploration of the fickle and instant world of the internet" (Dazed), was created for New York Fashion Week and will premiere on Sept. 12.

https://www.youtube.com/watch?v=VxNTxnH9-E4

Chance to pay tribute to Ali

Chance the Rapper will participate in a "special tribute" to Muhammad Ali at Wednesday's Espy Awards, the hip-hop star announced on Twitter.

Chance, Bono, Beyoncé, Janelle Monaé, and many other musicians appear in a somber video raising awareness about the deaths of African-Americans at the hands of police. (Stereogum)