The Morning Show's Steve Seel sat down with Minnesota Zoo's Director of Conservation, Tara Harris, Ph.D., to discuss a project she's a part of to bring awareness to endangered tigers.

The Smithsonian Conservation Biology Institute and National Zoo joined forces to launch the Endangered Song Project, an analog-meets-digital awareness campaign to spread the message that there are only 400 Sumatran tigers left in the wild.

The National Zoo partnered with Portugal. The Man to distribute a previously unreleased song titled "Sumatran Tiger." The song was lathe-cut onto 400 custom polycarbonate records designed to degrade after a certain amount of plays. With no other copies in existence, 400 participants are tasked with digitizing and sharing the song through their social channels with the hashtag #EndangeredSong.